Born from a passion for creativity, style, and childhood magic – in mood is a brand designed to spark imagination and inspire young girls to create, wear, and shine. We believe that fashion can be fun, empowering, and personal – especially when it’s made by hand.

WHAT WE BELIEVE IN

We believe creativity is confidence.
That handmade is meaningful.
And that every girl deserves a moment to shine in her own unique way.

Our kits aren’t just crafts – they’re fashion experiences. We created in mood to give parents a thoughtful gift idea and girls a magical moment of inspiration. Whether it’s a quiet afternoon project, a birthday surprise, or a fun sleepover activity – our kits bring joy, connection, and creativity to everyday life. Join the world of wearable DIY – and watch her imagination come to life.